Development of a complete marketing campaign for Clevr, including a marketing, competitor, and brand analysis, as also the definition of the target marketing, advertising objectives, and positioning strategy.

Regarding the media plan, the proposal involved ads in specialized magazines, banner ads, social media, website audit, SEO, and email marketing. We developed a budget for the campaign, and a calendar of activities, and established metrics and evaluation criteria to measure the results of each of the proposed marketing actions.

The project was selected to be presented personally to the client.

Clevr is a leading provider of cloud-based data collection and workflow solutions for education. The company builds and deploys its software solution exclusively for K-12 School Districts.