Development of a Marketing Plan to attract new members and generate revenue streams to maintain financial stability for the Kingston Pickleball Club during the summer.  

We developed the following strategies to help the club achieve its goals: expanding the Open House event, creating Summer Camps, launching a sales promotion called Summer Deals and developing Sponsorship Packages for companies.

The Kingston Pickleball Club is a non-profit organization located in Kingston that provides an exclusive venue for practicing Pickleball and promotes the sport.

This was the final project of the Digital Marketing Communication program, and together with my team, we were able to apply all the learning we had in the elaboration of this Marketing Plan.