Development of a complete Social Media campaign for the client The Caesar Co, a renowned restaurant situated in Downtown Kingston. The establishment has gained a reputation for its custom Caesar cocktails and delectable food.

The plan comprised of the following key steps: analyzing the business and the market, identifying the target audience and developing target personas, defining goals, objectives, and KPIs, selecting the most appropriate social media platforms for the client, creating a content calendar, devising an engagement strategy, and generating content.